The hidden cost of a business nobody can find
Invisible businesses leak customers quietly, to the next town and the chains. Here is what that costs your community.
Read guide
Live in 3 Texas communities. Launching in 2 more.
Put every business in your community on the map.
Digital Facade gets your whole small-business community found on Google and AI search. Run it with the team you already have, for less than one storefront makeover costs a single business.
A program by Rivera Educational Consulting. Built for chambers and EDCs.
94
Facade Score
Your Local Business
Bakery · Downtown Main Street
The BRE program that fits every business, and every city budget.
The problem
A fresh coat of paint won't help a business nobody can find.
Communities invest real money to fix physical storefronts. Awnings, signage, paint. But most customers meet your businesses online first. If they can't find them there, the sidewalk never gets its chance.
The physical facade
Helps the people already walking by
- Reaches one building on one block
- Seen only by whoever passes that spot
- Works during business hours
- Costs one business thousands of dollars
- Looks good in a photo
The digital facade
Gets found by everyone searching
- Reaches every business in the program
- Seen by anyone on Google or AI search
- Works 24 hours a day, 7 days a week
- One program covers the whole community
- Shows up the moment people are ready to buy
97%
of people read online reviews before visiting a local business
BrightLocal, 2026
17%
of small businesses still have no website at all
Clutch, 2025
2.7x
more reputable when a business has a complete profile
Google / Ipsos, 2016
42%
more direction requests when a profile has photos
Google / Ipsos, 2016
The math
One facade grant, one business. Or every business in your city.
Physical facade grant
$5,000–$20,000spent to repaint, re-sign, or re-awning a single storefront
Helps: 1 business
Digital Facade program
From $5,000per year for a whole community, plus a one-time onboarding. Spread across your Main Street, that is a few dollars per business, per month.
Helps: every business you enroll
For the price of repainting one storefront, every storefront in town can get found online.
How it works
Three simple parts. Anyone on your team can run them.
No jargon. No agency. Digital Facade turns "get our businesses online" into a checklist your community can actually finish.
Score
Like a report card for each business.
Every business gets a 0 to 100 Facade Score. It shows exactly what is missing on Google and AI search, in plain language a shop owner understands.
Fix
Like a to-do list, not a mystery.
Each business gets a short, ranked to-do list plus copy-and-paste templates. Your staff, ambassadors, or interns walk owners through it, one step at a time.
Track
Like a scoreboard for your whole town.
One dashboard shows every score, every task, and the community's progress. Re-score each month and watch the numbers climb, then report the win to your board.
Built to be easy
You don't have to be a tech person to run this.
This is the part most EDC directors quietly worry about, so let us settle it. If you can follow a checklist and send an email, you can run the whole program. We train whoever runs it, and the software keeps everything organized for you.
No tech skills neededThe dashboard tells you what to do next, in plain language.
No new hire neededIt runs on the team you already have, in minutes a week.
Nothing to build or set upThe CRM, the scores, and the templates are done for you.
Owners don't need to be techyEach business just follows a plain, copy-and-paste to-do list.
One program. It fits however your office is set up.
No spare staff?
Run it yourself in a few minutes a week. The dashboard walks you through every step.
Have dedicated staff?
It slots right into what your program manager already does each week.
Got an intern?
A high school or college student can own the day-to-day and learn real economic development.
Your command center
A dedicated CRM to track the whole program.
Every business, every score, every task, in one place. Built for the person running the program, not for engineers.
- Audit historySee every business's score climb over time.
- Contacts & activityOwners, notes, and outreach on one record.
- Approval queueReview every outreach email before it sends. Nothing goes out on its own.
- Board reportingExport a clean progress report in one click.
- Monthly re-scanThe whole community gets re-scored automatically, every month.
Community Dashboard
Your City · updated this morning
Businesses
181
enrolled
Avg score
59 ▲
+11 this quarter
90+ club
32
on the map
Community goal: 90+ average59 / 90
| Business | Score | Next step |
|---|---|---|
| Rosa's Bakery | 94 | Done |
| Delta Hardware | 68 | Add 5 photos |
| Main St. Barber | 41 | Claim profile |
| Vista Auto Care | 91 | Done |
On the map
Communities already mapped.
From the Rio Grande Valley to the Dallas metro, Texas communities are already putting their businesses on the map with Digital Facade.
Elsa
Rio Grande Valley
Weslaco
Rio Grande Valley
Alton
Rio Grande Valley
Magnolia
Houston Metro
DeSoto
Dallas Metro
Pricing
Priced for a city budget, not an agency retainer.
One simple way to run it. License the software and run the program with the team you already have. It is priced by population, the same way you already buy tools like ZacTax or Placer.
Software, priced by population
City under 25k
$5,000/yr
software license
City under 100k
$10,000/yr
software license
City under 200k
$15,000/yr
software license
City 200k and up
$20,000/yr
software license
+
Plus a one-time Onboarding & Training*We set up your branded site, train your team hands-on, and run your first citywide scan. You launch with every business already scored.
Digital Facade Software
Everything your team needs to run the program.
From $5,000 / year
plus a one-time onboarding & training*
plus a one-time onboarding & training*
- Your own branded audit site, on your domain
- The staff CRM to run the whole program
- A 0 to 100 Facade Score for every business
- Copy-and-paste guides and templates
- Printable 90+ certificates with your logo
- Automatic monthly community re-scan
- Onboarding session and hands-on staff training
* Software is billed annually and priced by your city's population. A one-time onboarding and training fee is quoted with your package. Grant-friendly: many communities fund Digital Facade through business-development or promotional budgets, and we help you find the right fit.
Questions
The short answers.
Is this hard to run?
No. If someone can follow a checklist, they can run Digital Facade. Existing staff, a chamber ambassador, or an intern can own the day-to-day. We train them, and the CRM keeps everything organized.
What about businesses that don't have a website?
The program still scores and improves their Google and AI presence, which is where most customers look first. A business without a website can still rank on Google, collect reviews, and show up in AI answers. That presence is exactly what the program builds.
How is this different from hiring a website company?
A website company sells one business one website. Digital Facade gets your whole community found online, and hands you a program you can run for years. It is built for a community, not a single storefront.
Is there a setup cost?
Yes, one. Alongside the annual software license there is a single one-time Onboarding and Training fee. It covers your kickoff, hands-on training for whoever runs the program, and your first citywide scan, so your team starts with the whole community already scored. It is a one-time fee, not recurring, and we quote it with your package.
Can we pay for this with grant or public money?
Often yes. Communities commonly fund it through business-development or promotional budgets. We help you find the right fit and put the request together.
Who owns the data?
Your community does. You own your data. We process it for you to run the program, and we never sell it.
What is AEO, and why does it matter now?
AEO is Answer Engine Optimization: making sure AI tools like ChatGPT and Google's AI answers recommend your local businesses. More people now ask an AI "where should I eat" instead of scrolling a list. We wrote a plain-English guide on it. Read it here.
Guides
Why this matters for your community.
Plain-English reading for chamber and EDC leaders. Share these with your board.
The case
For EDO leadersHow to get your board to say yes to a digital program
The case, the numbers, and the objections handled, ready for your next board meeting.
Read guide
FoundationsWhy your community needs to be found online
Your Main Street's real front door is a search bar now. Here is what that changes for economic development.
Read guide
Free community snapshot
See your community's Facade Score.
Tell us your community and we will run a free snapshot of your businesses' online presence, then show you exactly where it stands. No cost. No commitment. No pitch you didn't ask for.
- A real score for your Main Street, business by business
- The biggest gaps, in plain language
- Yours to keep and bring to your board
We onboard a limited number of new communities each quarter, so every one gets a proper launch.